Accelerating AI:

Outshift Sets the Pace for Cisco GenAI

Enterprises are increasingly aware of the complexity and security challenges associated with adopting generative AI (GenAI), driven by the potential $4.4 Trillion economic impact identified in a recent McKinsey report, prompting substantial investments, while also recognizing the need for trusted advisors to accelerate their AI adoption. 

Outshift announces Motific, Cisco's first SaaS GenAI product, at Cisco Live Amsterdam 2024

Empowering central IT and security teams to rapidly deliver generative AI (GenAI) deployments, improving velocity from months to days.

“The launch marks the introduction of Cisco's first product that navigates the complexities of generative AI deployment. And, the timing could not have been better. Enterprises across sectors are bullish on the potential of generative AI and are bringing the technology into their internal and customer-facing applications." - VentureBeat

97% of companies say the urgency to deploy AI-powered technologies increased, yet 14% of organizations worldwide are fully ready to integrate AI into their businesses, according to Cisco's AI Readiness Index. Motific bridges the gap.

This year, at Cisco Live Amsterdam 2024, Outshift by Cisco announced its first-ever SaaS Generative AI product, Motific, which allows for safe, secure, and responsible generative AI (GenAI) deployments in the enterprise.

Motific provides a centralized way to view an enterprise's entire GenAI journey. Motific is made with central IT and security teams in mind, delivering trustworthy GenAI capabilities across their organizations with control over sensitive data, security, responsible AI, and cost.

With Motific, central IT and security teams can:

• Deploy trusted and secure abstracted APIs or AI assistants powered by organizational data.
• Enable end-to-end monitoring of user prompts and model responses to provide deep business level insights, avoid surprises in unexpected costs, shadow LLM usage, and ROI.
• Minimize GenAI risks caused by toxicity and hallucinations.
• Connect with organizational data sources for optimal and secure retrieval-augmented-generation (RAG).
• Apply built-in and custom policy controls.

Here is a preview of what central IT and security teams can expect from Motific.

Early press and analyst coverage of these announcements have been encouraging, with even Venture Beat picking up the news on Motific.
To dive deeper, check out Outshift's Motific.ai website.

Outshift Powers Up Panoptica with AI for Product (in 2 ways) 

Panoptica, Cisco's Cloud Application Security solution, boosts its generative AI capabilities with its new Cisco AI assistant and GenAI Protection.

Introducing Industry-First Context-Aware AI Assistant

How often do you ask ChatGPT, Claude, or Google Gemini for something and can't quite get what you wanted on the first try? Prompt fatigue is already becoming a real problem, as it takes multiple prompts and some prompt engineering to get to an outcome that sometimes a simple point-and-click UI might provide.

In addition to Outshift's exciting Motific announcements at Cisco Live Amsterdam 2024, Panoptica announced its new context-aware generative AI assistant. Panoptica's Generative AI-based assistant is an intelligent advisor for your cloud native application security needs.

Cisco AI Assistant for Panoptica can provide custom help on cloud application security best practices and on using Panoptica most effectively using everyday language to ask questions such as, “What are the mission critical vulnerabilities in my application?” and “Help me understand this attack path and how to fix it.”

Cisco AI Assistant for Panoptica's “Lens-Like” Feature in Action.

What makes this AI assistant different from the rest? This Generative AI-based UI has a “lens-like” multimodal interface feature that lets you get answers scoped to whatever part of the Panoptica UI that you focus the “lens” on (including detailed Attack Paths), saving you the trouble of rephrasing that context yourself.

Mitigating Expanded Security Risks with GenAI

Outshift is pleased to present GenAI Protection, a comprehensive security and protection suite embedded within Panoptica. The suite is designed to assist organizations in safeguarding their GenAI applications from the top risk vectors targeted towards LLMs, as defined by industry-leading security frameworks including Open Worldwide Application Security Project (OWASP) Top Ten, MITRE, NIST, and others.
With Outshift's GenAI Protection, enterprises can:

• Enhance understanding of training and fine-tuning data, LLM models, and artifacts such as AI Bill of Materials (AI BOM) vulnerabilities.
• Infuse model inference such as prompt inject and insecure prompt handling.

Data Security Posture Management (DSPM) capabilities for Cloud Native Application Protection Platform (CNAPP) and Gen AI needs

As part of Panptica's focus on being a security solution for code to cloud, Panoptica's DSPM solution enhances the ability to accurately assess the criticality of attack paths discovered with more granular detail than ever before, extending the attack path out to data sources.

These DSPM capabilities deliver:

• Context with a higher degree of prioritization and classification based on content and heuristics.
• Provides deeper scanning of more services and data inventories.
• Help teams better visualize and assess the sensitivity of specific assets in their cloud. 

Panoptica Customer Traction:

Our cloud application security product, Panoptica, which became generally available at Cisco Impact in August 2023, has extended the definition of Cloud Native Application Protection Platform (CNAPP) by bringing in a shift-left developer-oriented code-and-build security module to the traditional CNAPP stack.

It has made early inroads into this market, as in just a few months, we are making exponential customer traction. We are very optimistic about our ability to grow mindshare and market share in this rapidly growing cloud application security market.

The good news is we have an exciting roadmap coming up this spring and summer, with even more exciting capabilities for Panoptica. Try it out today!

New Outshift Updates and Announcements

Introducing Outshift's Latest Blog Platform:
Your Source for Game-Changing Ideas

Have you heard the news? Outshift has a new and improved blog with a fresh look and feel! Outshift is thrilled to share that the Outshift blog is now live. What can you expect from Outshift's Blog?

These DSPM Dive into thought leadership across these top categories:

• Insights: Gain fresh perspective from industry experts.
• Inside Outshift: Take an intimate look at the culture, people, and inner workings of Outshift.
• Product @ Outshift: Explore the latest products and solutions to meet your emerging tech needs.
• Collaborations: Learn about Outshift's partnerships with universities, research entities, open source communities, and other innovative organizations.

Not sold yet? Check out one of our latest blogs hot off the press from Outshift's How It's Made Series with Papi Menon, VP of Product at Outshift.

Here's a glimpse of Papi Menon's insights:
“Many companies are at different stages in their whole cloud native maturity. Being in the Silicon Valley bubble, we often tend to think of cloud native as something that has already happened. However, the reality is that many enterprises are still early in that journey.”

Check out our Outshift Blog today!

Outshift Creative Year in Review

Curious to see all of the projects that the Creative Marketing team at Outshift has delivered in FY'23? Check out the reel highlighting Outshift's ever-growing portfolio of projects!

Outshift at Events

Where Can You Find Us Next?

• RSAConference 2024: May 6-9, 2024, in San Francisco, California - RSA attracts the most security buzz in its annual information security conference. The platform provides cybersecurity professionals, experts, researchers, and others to share the latest cybersecurity trends.
• Cisco Live US 2024 - June 2 - 6, 2024, in Las Vegas Nevada - Cisco Live is Cisco's largest annual tradeshow, which offers one of the largest gatherings of technology leaders and IT professionals eager to learn about emerging technologies, cybersecurity, cloud, and more.

Other Outshift Resources

• Cisco Newsroom: Motific Press Release 2/24
• Cisco Executive Blog: Motific GenAI Announcement Blog 2/24
• Venture Beat: Motific Media Coverage 2/24
• Networkworld: Motific Press Coverage 2/24
• Cisco Executive Blog: Panoptica GenAI Announcement Blog 2/24
• Networkworld: Panoptica Press Coverage 2/24
• Moor Insights & Strategy: Panoptica Analyst Coverage 2/24

Connect with Outshift on Linkedin

Follow Outshift on Twitter